Client Overview:

Laghima is a deep house music producer and songwriter based in Los Angeles.

Deliverables:

Brand Guidelines

Complete Visual Identity System

Custom Logo Set

3D Logo Design and Animation

As a producer and songwriter, Laghima releases music and creates video tutorials to share his techniques. To cover both endeavors, I built him a foundational brand system, including messaging guidelines and a complete visual identity.

His Indian heritage inspired him to select the name Laghima, a Sanskrit word that is recognized as one of eight major siddhis in spiritual traditions of Hinduism. It means "absence of weight."

From color palettes to distressed typography, Indian design culture and signage informed many of my stylistic decisions. The main logotype and mark were both initially inked by hand.

This project is ongoing, so check back for more. I'm currently designing and developing a website for Laghima.