I'm huge fan of music, so I love designing album artwork. I think the cover for an album or a song is just as important as the music itself, which is why I take the process very seriously.
Process:
My goal is always to understand the thesis of the music and reflect it back through imagery, while also developing additional layers of context. I believe great album artwork engages with the audience in a conversational way, providing opportunity for further understanding of the music itself.
I start by listening and compiling my first thoughts on tone, mood, message, and any sonic reference points that come to mind. I also speak with the artist and make sure that I understand the intention of the work, taking into account any visual references that they have in mind.
Note taking graduates to mood boarding and sketching, presenting ideas to the artist, and eventually execution of concept once we've agreed on the final direction. When designing album artwork, I often utilize photography (film and digital), fine art processes like painting and inking, and I bring it all together with scanning and digital design techniques.
I'm huge fan of music, so I love designing album artwork. I think the cover for an album or a song is just as important as the music itself, which is why I take the process very seriously.