Alternative is an Illinois-based company that provides end-of-life care for senior citizens. Split into two sister companies, one side of the business offers at-home medical support while the other is solely focused on non-medical assistence and care.
The names and name styling was already set. I was brought on to design a visual identity that seperates the two, while still maintaining a consistent, over-arching look.
Because this company deals with seniors and their often overwhelmed support systems, I chose to pair very simple iconography with a calm and inviting typeface and color pallete. For the print material, I set the type large for readability, and prioritized phone numbers over emails.