Loam Candles is a small batch, handmade candle company based in Los Angeles.
Photoshoot Creative Direction
Lifestyle images at the garden
Candle making process images
Point-of-sale product images
Founder Jessica White approached me to help with imagery for the launch of her first line, thematically lead by the Community Garden candle. Her experience as a gardener in LA inspired the scents, which are made from natural ingredients such as tomato leaf, green fig, lavender, and yuzu blossoms.
As a young business, Jessica makes her sales online, through stockists, and in-person at markets and other events. She crafts the scents and pours the candles herself, so it was important that her introduction remain authentic to her operation.
I shot and edited three sets of photographs to be used for web, social, press, and ads. I felt that this batch of images, when paired with Jessica's in-the-moment phone shots on social media, would be a great start to Loam's visual identity.