Anyone that works with me knows that I always respect the process. Behind every project that I deliver is a trail of sketches and concepts that have been reduced down to that striking set of images or sharp logo mark. I think it's important to be open to a wide array of possibilities with every assignment, so I never jump into the computer without first going deep in my notebook. Take a minute to browse some selected ideas.
Dan Kanvis is a Los Angeles based designer and artist focused on branding and concept-driven work. Research and empathy are key elements of his process.
Whenever I begin a new project I start with a client meeting. This gives me the opportunity to gather information about your goals and intention, and it provides you with the space to share your ideas. Following the meeting, I take time to understand what I've learned, do research, pull references, and start to develop a path forward.
Once I've completed some moodboards and thought explorations, we'll connect again to critique the possibitilies. This is when we'll get into the nitty gritty of art direction and style. My goal is to leave this discussion on the same page, with a substantial plan for action.