The Ilios Group reached out to me with extreme excitement about the possibilities of digital currency and blockchain technology. They needed a visual identity in one week, so they could launch their firm within the burgeoning space.
With a name inspired by Homer's The Iliad, an ancient story of Greek legends and Trojan War battles, I quickly began pulling semiotic references of leadership, trust, and protection. Financial management, especially in this current age of advanced technology, hinges on these values.
My research led me to the citadels of Mycenaean culture, fortresses that commanded and protected cities during the Late Bronze Age. Citadels were the main inspiration for this logo set, which I also designed to depict the letter i, by separating the roof from the walls.