As far as personal projects go, this is my greatest achievement so far. The record itself was released near the end of 2020, and I spent the preceding year rolling out a multi media collection of singles, photography, and video.
Inspired by my upbringing in the suburbs of Detroit and my young adult years in Chicago, this project grapples with mental health issues, family lineage, and ideology. The title is a dual reference to personal growth and the vacant automotive plants that remain in Detroit as a symbol of automation and white flight to the suburbs.
'No Feedback' is the centerpiece of the whole body of work. A chaotic reflection of my relationship with social media in the age of the personal brand. Throughout the year-long release campaign, I directed teaser clips for each single, which later came together to form the final video.