Client Overview:

Michelle Paz is a real estate broker helping families buy and sell homes in Chicago.

Deliverables:

54 Page Brand Guidelines

Logo Set and Color Palette

Portrait Photographs

Lifestyle Photographs

Restored Family Photographs

Email Newsletter Template

Business Card

Website Design and Dev

Visit Live Website

Michelle came to me seeking branding and marketing materials that would speak to her authentic self and cut through the noise of a market saturated with inexperience and empty cliches.
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I helped her position her business to focus on young Chicago families, by telling the story of her own family’s immigration to the U.S. from the Philippines. Her parents made savvy real estate investments during Michelle’s youth, which empowered them to reinvest and uplift their communities in the states and back home.
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Having watched the fruitful journey of her parents, Michelle aims to ease the homebuying and selling processes for new families, educating clients on the power of real estate for building wealth and family security.

Photographer: Kory Powell
Stylist: Yuki Sato